Marketing Innovations

Service Description

Innovations are only successful if they are understood and accepted. In this one-day seminar, you'll learn how to strategically position innovative products and communicate them effectively. You'll learn how to make complex messages understandable, reach target audiences emotionally, and use the right channels for market launch. Content: - Characteristics of innovation marketing compared to traditional product marketing - Target group analysis: needs and expectations - Storytelling for innovations: conveying benefits, added value, and emotions - Selection of appropriate communication channels (B2B/B2C, digital & analog) - Practical examples of successful market launches - Development of your own communication idea in the workshop Your Benefits: - Confidence in marketing new products - Concrete methods for presenting innovations in a clear and attractive way - Inspiration from best practices and current trends - Individual reflection: Transfer to your own projects Target Group - Marketing and innovation managers - Product managers and project leaders - Specialists and managers who want to successfully launch new products Course price plus VAT Seminar will be held online