Innovation Planning

Service Description

How does a good idea become a successful product? In this practical seminar, you'll learn how to plan innovation projects in a structured and market-oriented manner from the very beginning. You'll learn how to systematically evaluate ideas, develop them in a targeted manner, and set the course for a successful market launch. You'll learn tried-and-tested tools and methods to guide innovation projects safely through the critical phases from idea generation to market readiness. In addition to strategic innovation management, agile and user-centric approaches are also a focus. Content: - Trends and success factors in innovation management - Methods for structured idea generation and evaluation - Development of innovation roadmaps - Business and market potential analysis - Targeted prototyping and testing - Go-to-market planning - Success factors for internal integration and implementation Your benefits: - You will learn how to manage innovation projects systematically and in a market-oriented manner - You will be familiar with the most important methods for idea evaluation and prioritization - You will know how to identify and manage risks early on - You will develop clear roadmaps and go-to-market plans for your product ideas Target group: - Innovation managers - Product managers - R&D and marketing managers - Entrepreneurs and managers who want to actively manage innovation processes Course price plus VAT Seminar will be held online